Press Release

TATA Press Icon

Tata Steel, Tata Agrico organized rural immersion programme for Odisha farmers in Ganjam

Report by Odisha Diary bureau, Berhampur: In a bid to ensure adequate awareness regarding the innovations in the farming sector, Tata Agrico in association with Tata Steel Rural development Society and Horticulture and Agriculture department of Government organised a two day Rural Immersion Programme along with farmers’ interaction which was organised at Hinjilikatu and Seragada blocks of Ganjam district in Odisha. The two-day programme that ended on December 23, 2015 aimed to demonstrate innovation capacity by translating customer insights into meaningful technological and improved applications which will lead to increase in agriculture productivity, and hence the quality of lives of farming community . More than 300 farmers were benefitted by the visit of Tata Agrico officials who not only interacted with them but also answered their queries and informed them of various new tools and techniques in the agro sector through the display van that accompanied the team. Unlike any traditional training programme, this event was very interactive where the farmers shared their concerns and sought guidance from the team. During the session, the farmers were also informed about various agricultural products and farm mechanisation by Tata Agrico for better productivity. Among others present in the session were Mr Sushanta Mishra, Chief, Project Gopalpur & SEZ, Tata Steel, Mr Siddharth Mishra, Chief (Agrico Business and Retail Initiatives ), Tata Agrico, Mr Vijay Kumar, Head New Product Development, Tata Agrico, Mr Debdoot Mohanty, Head , CSR , Jharkahnd and New Project, Tata Steel, Mr. Ambika Nanda, Head, CSR (Odisha), Tata Steel, Mr Manoj Swain, BDO, Hinjilicut, Mr Balaram Subudhi, Agronomist, DAO, Chhatrapur, Mr Surendra Sahu, Assistant Agriculture Officer, DAO, Berhampur along with other officials of Tata Steel Rural Development Society. As part of the programme, the team interacted with Mr Ashish Thakare, PDDRDA, Ganjam who provided valuable inputs. It is worth mentioning here that since 1925, TATA Agrico is a pioneer in superior quality agricultural tools. Over the years, Tata Agrico has entered various other industries and added a range of implements & hand tools to its product portfolio. In 2010, Tata Agrico entered the Mechanized Farm Implements sector with the launch of its sub-brand Grasshopper. Agrico division is committed towards providing a wide range of mechanized products under Grasshopper range which includes Rotary Tiller, Seed Drill, Cultivator, and Power Weeders & Power Tillers. The division is constantly expanding its product offerings by launching new products and variants under different categories to provide best of products and services to its customers.
TATA Press Icon

Tata Agrico to market NIF's grassroot innovations

AHMEDABAD: Tata Agrico, the Tata Steel's oldest brand, will collaborate with National Innovation Foundation (NIF) to sell unique agricultural implements made by grassroot innovators. Tata will co-brand the technologies developed by grassroot innovators registered with NIF. A memorandum of understanding (MoU) has been signed between NIF and Tata Agrico to market the innovations through Tata outlets and a fixed margin is to be paid to the innovator. The initiative has begun with a pilot project of a sugar cane bud chipper by innovator Roshan Lal Vishwakarma of Madhya Pradesh. "Tata Agrico will procure the bud chipper from the innovator and will sell it through Tata outlets. It has been agreed that a margin will be paid to the innovator. Once the pilot is over, other technologies from NIF's database will be co-branded in this arrangement," said Dr Vipin Kumar, chief innovation officer from NIF who signed the MoU with T V S Shenoy, chief, Agro Division, Tata Agrico. Ahmedabad-based NIF is a national initiative to strengthen grassroots technological innovations and outstanding traditional knowledge. NIF counts Dr R A Mashelkar and Professor Anil Gupta among the members of its governing board. In the past, NIF redefined innovation by creating markets for India's ingenious innovators by collaborating with corporate houses. In 2010, Future Group along with NIF, Department of Science & Technology, Government of India formed a strategic tie-up for an innovation lab called 'Khoj Lab' and helped grassroots innovators commercialize their products through the company's retail outlets. In April 2011, the first product to roll out from the Khoj Lab was a range of nutraceutical cookies, developed from the traditional knowledge of the Bhil community. The following year, NIF partnered Britannia Industries to market NIF's patented herbal food products.