TATA AGRICO TIE UP WITH GODREJ AGROVET LIMITED (AADHAR)

Now a day's rural India is witnessing a boom with a large number of corporates making entry into organised rural retailing. In a major decision, Tata Agrico, the agri implement division of Tata steel Ltd. has entered into a business venture with Godrej Agrovet Ltd. Agrico is the pioneer manufacturer of agricultural implements in the country with a product mix of Powrah, Kudali, Shovel, Crowbar, Hammer and Sickle.

Godrej Agrovet Ltd., part of Godrej Group with an annual turnover of Rs.8.5 Billion, is into diversified agri business - animal feed, integrated poultry business, agrochemical, oil palm plantation & processing, Godrej Aadhar etc. Godrej Aadhar is the retail outlet of Godrej Agrovet with a vision to be the complete solution provider to the farmers rendering farm advisory services, credit facility to farmers, providing up to date information on weather, price, soil & water testing facility, FMCG / consumer durables etc. to farmers. Presently there are 22 Aadhar outlets across the country.

Each Aadhar outlet services around 20 villages in its radius. Every Aadhar has a team of qualified Agronomists who interacts with farmers on a daily basis and travels to the villages in the interior to educate them on farm practices.

During March'06 a meeting was organised in New Delhi between Chief of Marketing & Sales, Sales Manager - Institutional (North) of Tata Agrico and Category Manager - Agri Inputs of Godrej Agrovet Ltd. Based on the business model mutually agreed upon, Tata Agrico has populated the shelves of all 22 Aadhar outlets across the country with products like Powrah, Sickle etc. which are saleable to the farmer community. The main objective of this business venture of Tata Agrico is to enable its products reach the farmers in the rural interiors of the country at the right price

Every Sansar is equipped with an administrative office, a training hall, a crop clinic, a soil-testing laboratory, a research and development farm, a storage godown, an exhibition hall and a TKS retail outlet, all under one roof.

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