TATA AGRICO TIE UP WITH ITC

Tata Agrico has entered into a distribution alliance with ITC to market its agricultural implements in rural India through ITC's e-choupal network and the Choupal Sagar network. This will help rural consumers get genuine Tata Agrico implements at the right price. Tata Agrico is a division of Tata Steel. While E-Choupal is billed as India's   largest network, choupal sagar is the rural hypermarket which provides multiple services under a single roof. It gives farmers a platform to buy and sell products according to a release.

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